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Research papers

An analysis of Japanese advertisements in the US and Germany: From a comparative perspective on global marketing

This study presents the results of a content analysis of "Japan-related advertisements" in newspapers and magazines in the United States of America and Germany in order to explicate what function advertisements fulfill in the formation of...

Catalogue: ESOMAR/ARF/JMA Conference 1992: Marketing And Research Under A "New World Order"
Authors: Kazufumi Manabe, Marc Lohr
June 15, 1992
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Citation

Manabe and Lohr (1992a, June 15). An analysis of Japanese advertisements in the US and Germany: From a comparative perspective on global marketing. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/an-analysis-of-japanese-advertisements-in-the-us-and-germany-from-a-comparative-perspective-on-global-marketing